eCommerce

Be eCommerce ready, build your online shop

Turn your website into an exciting Online Shop, enable online reviews and increase revenue immediately. It’s easier than you think.

Admittedly, online shopping has been slow to take off in South Africa. This is mainly due to the logistical problems and lack of trust in payment systems. In the recent years however online shopping in South Africa has picked up steam and even small businesses jump on the bandwagon. Research into South African eCommerce trends has indicated that 58% of South African adults shopped online over the past twelve months. This amounts to an estimated total spending of R37.1bn. In the United States figures are even higher. 79% of customers shop online.

Woolworth, one of South Africa’s biggest department stores says that the number of online shoppers doubles year on year.

According to Fin24, the increase in online spending is also forecast to continue, with over half of online adults interviewed (53%) saying they will increase their online spending in the next 12 months, citing convenience of shopping online (cited by 84% of those predicting an increase), planning to save more money (38%) and change in disposable income (36%) as reasons for the expected increase.

In South Africa nearly every person owns a cell phone. With high rates of cell phone usage in South Africa, online shoppers are increasingly happy to make purchases on their mobile devices. This results in an estimated 65% growth in online spending via smartphone or tablet between 2015 and 2016, to reach an estimated R9.5bn.

If your website is not eCommerce ready you loose out. We are passionate about latest digital marketing trends and experienced in WordPress Woocommerce and Shopify. Let us show you how to turn your website into an online shop. Please contact us to receive a quote or use our website pricing calculator.

Why Build A Multilingual Website And How

As a multilingual marketing agency based in Cape Town, South Africa, we often get quizzed about multilingual website options. A multilingual or multi language website is a website which features several languages and therefore attracts a variety of target markets outside South Africa. A well positioned multilingual website potentially allows access to lucrative markets and assists lead conversion. Foreign language recruitment agencies, business process outsourcing companies, international e-commerce companies, tour operators and tourism companies are just some of the sectors that benefit from multilingual websites.

We have looked at the pros and cons of different multilingual website options based on the following criteria:

  • Professional translations of content: Content should be easy to read and understandable in all languages.
  • Multilingual SEO: Websites should incorporate country specific keyword research and link building, so each different language can feature in search results with their different language version.
  • URL structure: Language websites should allow for separate URLs.
  • Maintenance: Multilingual websites should be easy to maintain

At One Click Media, we can’t stop raving about WordPress Websites. The WordPress Content Management system is one of the leading content management systems worldwide. In fact, according to ManageWp’s latest research, 74,6 million sites depend on WordPress. Besides, there are 29000 WordPress plugins available to users, with awesome functionalities. WordPress is a good starting point to any website development task.

Ok enough praise. Here are your top three multilingual website options to attract international website visitors and ultimately make the circle of paying clients bigger.

Multilingual WordPress Website: MLWP

Turning a website into a multilingual master piece is straight forward with the help of popular WordPress plugin: WPML (WordPressMultiLingual). Here are the pros and cons at a glance.

PROS

Hosting: Hosting all language versions on one domain saves you monthly hosting costs.
Here is an example of what your domains will look like:

The English version of your website: www.site.com
The German version of your website: www.site.com/de
The Italian version of your website: www.site.com/it

Registration: Hosting all language versions on one domain saves you international domain registration fees.

Search Engine Optimisation: You can target country specific niche keywords with high search volume and low competition.

Country/Language Recognition: A useful and recommended function in WPML is the automatic recognition of the language of the visitor browser. WPML automatically displays the matching translated pages.

Positive Spill Effects: You can benefit from positive spill effects, e.g. if your www.mydomain.com gains traffic your www.mydomain.com/de benefits too

Updates: Plugins and software can be comfortably updated through one web interface.

CONS

Cost: You usually pay extra for a multi language plugin such as the WordPress’ WPML plugin

Complex: Handling a multilingual admin backend with different language options can be overwhelming and confusing

Developing Websites On Separate Language Domains

The second option is to register domains for each language and manually translate the content of each domain. Again there are pros and cons to this.

PROS

No keyword dilution: Keeping each language completely separate on its own domain prevents any crawler confusion as to which keywords the website should be listed for. Plus you can target country specific niche keywords with high search volume and low competition.

Country specific email addresses:  Running languages on separate domains, you are able to set up country specific email addresses which might be handy if you are running big operations in each country.

Straightforward WordPress admin backend: Keeping each language on a separate domain keeps the WordPress admin backend simple.

Branding: Separate country domains are good for branding, as they tell visitors immediately that the business is focused on a specific country.

Geotargeting: Country domains are internationally targeted (previously called geo-targeting) to the country, meaning, for example, that .fr websites receive a ranking boost from France and .de websites receive a ranking boost from Germany.

CONS

Hosting: Hosting each language on its own domain will raise the bill of your hosting account. Here is an example of what your domains will look like:

The English version of your website: www.site.com
The German version of your website: www.site.de
The Italian version of your website: www.site.it

Registration: Featuring each language on a separate domain requires you to register, you guessed it, different country domains. This can be easy and straight forward if you are a resident of this country, but complicated if you are not.

Monitoring & Reports: You will need to monitor separate google analytics accounts for each domain

SEO: You are not able to use positive SEO spill effects: Even if you have a website that appears top in the search results in English, there’s no guarantee that if you translate it into French or German (for example) that the foreign versions will perform as well.

Software updates: More maintenance in terms of software updates.

The Google Translate Widget

Google translate is considered the best online tool for translations but replaces by no means a professional manual human translation.

PROS

Time: You save time on manual translations and set up.

CONS

SEO: Potentially harmful for your SEO, since there is no provision for language specific meta tags.
Readability: Bad readability. Google translate is one of the best computer-aided translations out there. Its often struggling with complex sentences and simply cannot replace a human translation.
URLs: Lack of country specific URLs. This makes sharing of country URLs difficult and hinders link building.

An accurate website translation, even though it requires more effort will generate far better results than a standard translation that ignores these crucial elements. Thorough keyword research and link building need to be part of the multilingual website development.

We specialise in multilingual marketing. Should you need a website aimed at the overseas market featuring multiple languages please contact us.

Rainbow Facebook Emoticon

How do I get the Rainbow Facebook Emoticon

How do I get the Facebook response with the rainbow flag?

You might have seen it: This month (June 2017) you can not only “like” with the standard emoticons on Facebook, but also with a rainbow flag. But why are the others using it and you can’t get the rainbow emoticon? How do you get the full range of Facebook emoticons?

First things first, why is there even a rainbow flag emoticon on Facebook?

Seeing we are the rainbow nation, many of us might think the rainbow emoticon was specifically launched for multi-cultural South African Facebook users. However, Facebook has introduced the rainbow flag globally as a reaction to celebrate LGBT (Lesbian, Gay, Bisexual, Transgender).

In fact, Facebook announced the new emoticon in a post published at the beginning of the month: “We believe in building a platform that supports all communities. So we’re celebrating love and diversity this Pride by giving you a special reaction.” The new Facebook reaction emoji will be available throughout the month of June.

How do I get the flag now?

This is easier than you think: Mark the LGBTQ Facebook page with “Like”: LGBTQ@Facebook
Now refresh your page or restart your app and you can also react with the rainbow flag!

Cool, thanks what now?

Share the wisdom with others! Tell your friends about it – I bet everyone is happy about this tip!
You have already discovered it: This month (June 2017) you can not only “like” with the standard reactions on Facebook, but also with a rainbow flag.

Do you need help with your social media marketing, please contact us.

Content Marketing

The Top 9 Trends in Content Marketing 2017

First the good news: The number of content marketers, which claim their content marketing efforts are effective, has increased in the last year from 30 to 63%.

But: Most of the shares and likes in content marketing fall upon a few big players, who dominate their respective subject online. The rest is struggling relatively aimlessly and planlessly. At the same time, consumers have less time and higher expectations of the content marketing with which they are supposed to interact: the attention span is short and the offer is overwhelmingly large. Accordingly, only those who produce the best content on their topic will continue to do so.

How to succeed with your content marketing in 2017, you will find in our overview over the 9 largest content marketing trends:

1. More Effectiveness

While some experts predict that many businesses will abandon content marketing because they simply do not achieve the desired success, this opens up more opportunities for those who professionalize their content marketing. Only 37% of B2B content marketers have a documented content strategy, 17% have none. SEMRush also published in July 2016 that half of the sites surveyed had SEO errors such as duplicate content and missing ALT tags.

There is room to grow strategically and technically, even though 93% of the companies are already using content marketing! To make content marketing more professional and, above all, more effective, will be the main occupation of marketers in 2017 – e.g. With content repurposing, more targeted use of niches and better marketing of the produced content.

2. More quality

In today’s content inflation, it is difficult to attract attention and stick out of the sea of content. That’s why it will be essential for content marketers to look beyond the boundaries of the generic 500-word articles and to create REALLY helpful content – and also to market blog content successfully in order to achieve results. The motto is quality before quantity, and Long Form Content before Clickbait! It also goes from content creation to real content marketing. Instead of using the content only for acquisition, we will focus on 2017 to serve and maintain existing visitors and customers with the best possible content. The focus will be on the distribution and promotion of the created content.

3. More staff

In 2017 50% of companies will have created their own vacancy for content marketing. At the same time, the struggle for talents among the suppliers will intensify: Texts and designers, who really understand content marketing, can look forward to more offers and higher fees.

There will be more budget, more jobs and more need for Content Marketing 2017 – because companies are not only planning more output, but also better content that delivers more ROI (Return of Investment). Only those who can combine talent and technology in 2017 will be successful with content marketing.

4. (Live) video

The marketing guru Guy Kawasaki gave in response to the question of the 3 most important trends in content marketing 2017: live video, live video and live video. Video is the Megatrend for 2017. After all, 74% of the traffic 2017 will be in video form! And after YouTube belongs to Google, video content (incidentally also on Facebook) is favored and thus contributes to greater reach.

85% of marketers said in a study of the Firebrand Group that they have experienced positive ROI of video content. According to HubSpot, videos are also consumed most attentively! Live video via Facebook Live or Snapchat also offers the advantage that no production costs are incurred: simply press the recording button, and off you go! This also ensures the necessary authenticity, which brings us to the next big trend:

5. The Human Factor

85% trust content from other people more than that of brands. Every fan, customer and employee is therefore a mini-influencer! Content Marketing will be even more personal, human and direct in 2017. This includes:

• Storytelling (telling stories in marketing)
• Employee Advocacy (employee as brand ambassador)
• User-generated content (branded content created by fans)
• Influencer Marketing (Cooperations with Blog & Social Media Stars)
• Purpose-driven marketing (marketing for the good cause).

In particular, Influencer Marketing is currently being pushed because it promises an up to 11 times higher ROI than traditional advertising.

6. Paid Social & Promotion

2016 was called the year of the adblockers. In the fight for the user’s attention, Native Advertising will continue to play an increasingly important role. And also with the reality of PaidSocial and PaidPromotion, we will have to accept the following: Facebook ads and advertising for content is somewhat paradoxical – after all, content marketing was originally the counter-movement to classic advertising, but it works!

7. Visual and interactive content

We know that visual content is a good thing to do. Content must now also be specially prepared for Snapchat, Pinterest, Instagram and Co. In 2017, however, we will produce even more content types that should be as interactive as possible: instead of in the form of a blog article, the content shows up more and more often as a video, webinar, quiz, game, configurator, calculator, workbook or presentation. The content does not always have to be an evergreen, but may also be short and transient (like a snapchat video or an Instagram story) – the main focus is attention-grabbing and the user is involved.

8. Personalization and niche content

A generic, non-saying blog article for broad target groups soon no longer gets anybody searching for their reading glasses. Deepening content, which not only scratches the surface, is now helping companies to differentiate themselves from the competition Based on solid data, the content becomes more valuable to individual target groups, which may not have such a large volume but a much higher commitment.

In the context of marketing automation and lead generation, extremely tailor-made offers are now being created for small sub-target groups, which solve a special problem for a particular readership. Internet users know that we have their demographics, and increasingly expect us to use them to provide them with a personal experience – the so-called content experience.

And: After the e-mail has been torn down for many years, Newsletter Marketing is currently undergoing a renaissance and is currently the most effective tool to turn prospective customers into paying customers.

9. AR, VR, IoT and AI

No, there is no letter soup exploded: this is about the most future-oriented technologies. Although Augmented and Virtual Reality may not yet have penetrated the market in 2017, it is worthwhile to keep these possibilities in the back of your mind in the future.

The hype around Pokemon Go has shown in 2016 that the users are ready for new technologies. Virtual home visits are just as common as 360-degree videos of hotels and resorts. The Internet of Things and Artificial Intelligence will also fundamentally alter the way we produce and distribute content. Machine learning will also improve the tools we use in content marketing and improve the results.

Exciting times ahead! Contact us to discuss your customised content marketing solution.

website design for production company

Why you need to add VIDEO to your digital new year’s resolutions

What do you enjoy more: Reading information or watching it? Are online videos more important than websites? Do you need both or is one of them enough? Should you be blogging or vlogging?

The Internet has created a lazy monster and the monster wants bite-sized, easy to digest, entertaining content that can be gobbled up quickly and on the go. Digital marketing experts know people’s eyes read in z-shapes and hate web site navigation choices. Further, more and more website visitors refuse to fill in forms and even leave your website if there isn’t a video on the home page that explains the service offering.

 

To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products. – Brian Halligan – Hubspot

Fast Internet makes it possible for viewers to get their online video entertainment fix more easily and on more devices than ever.

So why should you be one of those inspired entrepreneurs that add a video to their website?

  • 1 in 4 consumers lose interest in a company if it doesn’t have a video

Do you feel overwhelmed by looking at pages and pages of text? One in four people are – in fact, they are so overwhelmed they leave (source: Animoto).

Marketers haven’t been slow to pick up on this trend. By 2017, video marketing will account for 69% of all consumer internet traffic, according to Cisco. Nielsen confirms 64% of marketers expect video marketing to dominate their strategies in the near future.

  • Online videos generate more leads to your website

Let’s say you offer a landscaping service. You could post an explainer video about “how to build your own garden path with railway sleepers”. People searching YouTube for landscaping inspiration might come across your useful bite-sized information and eventually decide they are just too lazy to build it themselves. Guess who they are going to phone for a quote?

Videos hosted on YouTube and Vimeo and shared across social media, channel visitors to your website. Much like a shop with doors facing different lanes of a shopping centre. Makes sense?

  • Search engines looooo-ve online video

When Google bought YouTube in 2006, they immediately included video into their ranking algorithm – first as views and since 2012 as watch time. It comes as no surprise that the chances of getting a page one listing on Google increase 53 times with video (source: Forrester).

People search for explainer videos rather than blog posts. After all, videos dominate universal search results 65% of the time (source: Reelseo). And the best news: Videos can be optimised for search engines just like blog posts to rank on top of search results.

  • Marketing videos bring the message across

Videos are not only more fun to watch it, also brings the message across a lot better.

Diode Digital found that video promotion is 600% more effective than print and direct mail combined. They also found that, before reading any text, 60% of site visitors will watch a video if available.

  • Marketing videos make your message stick

….and viewers remember marketing videos better, too. Online Publishers Association observed way back in 2007 that 80% of viewers recall a video ad they have seen in the past 30 days. 26% of viewers then look for more info about the product, 22% visit the product site, 15% visit the brand site, and 12% make the purchase.

  • Marketing videos are cheap to produce

Video production costs have fallen significantly in recent years and you no longer need to be a technical whiz to work out how to use it. In fact, I have come across clients, who take video on iPhone or camcorder and then edit straight in YouTube – with good results.

If you want a more professional production you can contact marketing agencies like ourselves, most of us have partnered with small production companies.

  • Online videos minimise load time

Lots of text and tons of image material slow down the load time of your website. Slow load time irritates website visitors. Embedding explainer videos on your website and linking to YouTube and Vimeo instead decrease your load time. Video footage is exponentially more powerful than the written word. According to Forrester Research’s “a minute of video is worth 1.8 million words.”

  • Online videos are easy to share

Online video links are very shareable on social media and people are tempted to watch. Take Facebook’s new autoplay function for instance – even those who were just quickly checking their timeline are now watching minute long videos.

1 in 5 Twitter users discover videos each day from tweeted links. What’s more, two-thirds of Twitter users feel it’s worth watching videos tweeted by brands. (Source: Hubspot)

Marketing videos can be shared at a click of a button and if they are upbeat, inspiring and informative enough often go viral.

  • Online videos are good for Branding

Videos appeal to peoples souls. Axonn Research found, seven in 10 people view brands in a more positive light after watching interesting marketing video content from them.

A professionally produced marketing video gives you endless opportunities to display company and service culture. We all know that beautiful footage is more convincing than pages of text. Admittedly marketing video content is more important in some industries than in others: Imagine planning a holiday and shortlisting game lodges. Would you appreciate a video of the lodge, its facilities and staff?

With online video quickly becoming a key tool for people to satisfy their information and entertainment needs, companies that fail to include it in their digital marketing strategy will do so at their expense.

YouTube videos are a powerful way to add value, establish yourself as an industry expert and make your business known.

One Click Media assists companies to realise their digital potential. As part of our 360-degree approach to marketing, we are able to assist you with beautiful, professional marketing videos.Please contact us for a quote.

Got a website? What now.

According to Inc. more than half of small businesses don’t have websites.

“It’s just ridiculous,” says Jim Blasingame, small business author and radio show host. “Every small business needs a website. Period. Non-negotiable.”

Let’s say you belong to the visionaries, Jim would be proud of, what should be your next steps to feature in the digital landscape and generate leads? Because this is what we all ultimately want, right?

1. Google search results

The first question you should ask yourself is: Does my website feature on Google’s hot pages? Where is my website when typing in relevant keywords (remember hardly anybody is typing your business name into Google)?

If you’re looking to boost your website’s Google listing, you’ll want to do some keyword research first. Keyword research helps you to find out which keywords most of your potential customers are typing into Google. The Google Adwords tool suggests keywords for your industry and search volume for that keyword. It will also tell you how many competitors compete for the same keyword. Knowing this you can adjust the content and meta data of each and every page on your website.

2.Blog

Every small business needs a blog. Besides providing a way to engage with potential clients, it also brings more search traffic to your website.

There are tons of websites that remain unchanged each day. But, as a quality search engine, Google likes to feature content which is updated frequently. Google recognises websites with fresh new information by giving that content higher
placement when users search for related topics.

While the pages on your website feature in search results for certain keywords, blog posts give you the opportunity to be Google listed for completely different keywords. Let me give you an example. We offer online marketing support for small businesses – so we craft helpful blog posts about “10 things to consider when getting a website”, “best SEO tricks for small businesses” and “best social media platforms to promote your guest house” and so on.

Guess what is likely to happen when someone searches for “things to consider when getting a website”? You guessed it—if you’re blogging on a regular basis, let’s say every 1-2 weeks there’s a good chance that Google features your posts and consequently your website in search results.

3. Google maps and local search

For local businesses, a strong online marketing effort requires an investment in local directories and maps.

This basically means, at the very least you want to have a marker on Google maps, featuring a correct address. Like this Google Maps allows your company to pop up when people search for a service in their neighbourhood or places they’re planning to visit.

4. YouTube

For those of you who didn’t know, Google owns Youtube. This alone should get you going to create a company video or basic helpful how to videos.

According to Animoto, 1 in 4 customers lose interest in a company if it doesn’t have a video on the website.

YouTube is free and there is affordable video animation software to get you started, Powtoon, Goanimate, Animoto to name a few.

5. Social Media

Now, why should small businesses have social media marketing in the mix? It’s time-consuming and you never got a single customer through your Facebook profile? Because of the way content spreads virally, even to people who are not directly following you. It’s important for lead generation, to get your brand name out there and for credibility.

Research shows when customers discover a business that they know very little about they often check recent updates on social media.

In fact, 63% of consumers who search for local businesses online are more likely to use businesses with a social media presence (Ballihoo).

Deciding, which social media networks will bring you clients depends entirely on your industry. For some small businesses, visuals are more important than for others. Small businesses in the tourism and interior design industry want to post anything from guests watching sunsets on the wooden deck of your guest house, to stylish loft living rooms, using the right hashtags of course. For those kinds of businesses, we are having very good results with Instagram and Pinterest.

Of course, the objective of social media marketing is to make money. Let’s say you are a local restaurant running a mother’s day special. With Facebook, you can get the message out there, by targeting specific groups, such as daughters in your area between the ages of 25 and 40.

After all, people spend more than 30% of their time on social channels where content can be shared, according to a study by AOL and Nielsen.

6. Reviews

During our first meeting usually, right at the start (we haven’t even swapped names yet), small business owners tell us that they don’t need a website because they get all their business through word of mouth.

We fully agree word of mouth is important. So important in fact that

88% of customers have read reviews to determine the quality of a local business. 39% read reviews on a regular basis and only 12% do not read reviews (Search Engine Land). Everything has gone online these days, word of mouth is no exception. We hope you feel inspired to dive deeper into the possibilities of online marketing. If you need help with any of the above, please contact us. We specialise in online marketing for small businesses.

Web Design: Don’t Do It Yourself

We are part of the DIY generation. If we can google it, we can do it, so why spend money on ‘unnecessary’ services when we have a vast abyss of knowledge right at our feet? However, even though this may be true in some cases, when it comes to building a fruitful and effective website, it needs to be left up to the professionals. The following five points are going to dispel some myths that are often associated with web design and online website builders.

1. It says it is free, so it is free

Unfortunately nothing in this world is free. Except for hugs, hugs are free. The reason that most people go with a do it yourself website builder is because they are under the impression that generating it is free of charge. Although the cost might not surface in terms of an online fee (at least not straight away), it does surface in the form of time and bad quality.

Everyone likes freebies, but when we receive things for free, we do not necessarily want the world to know that they were free. Hence why it is rather difficult to ignore the big banner that is spread across the bottom of your website advertising the company you used. Free online website builders make money through advertising, therefore when you create a website with them, they use your site as a platform to advertise not only themselves, but the rest of the commercial world as well. This is where quality control comes into play. If your customers somehow manage to identify your product after playing a game of Where’s Wally on your website, they will not just brush over the large banner that reads: ‘CREATE YOUR OWN WEBSITE FOR FREE!’ at the bottom of your page. First impressions are vital and if your customers feel that you have not invested money, effort or time into your website, why should they?

Speaking of time, before you undertake the task of setting up a website yourself you should determine the cost of your time. If the time you will be spending on your website could be spent managing and growing your business instead, DIY will cost your company. If you, for example, sell products online or implement a customer management system, designing and maintaining a website will be time-consuming. For online products, you need to ensure that each product has an original title and description. This means that you will have to create a new page entry for each individual product. Furthermore, if you want to optimise your website for search engines (which is pivotal in attracting customers), you will need a constant influx of fresh content. In other words, creating a website is not a once off thing. Websites need updates and maintenance, which take time.

2. It is low maintenance

As mentioned before, once your website is live, it will require continuous maintenance and updating to ensure that potential customers keep coming back. Although it is relatively easy to create a website with an online website builder, it is not very useful if your site does not feature on Google’s hot pages or if it starts giving problems. These are all things to consider when designing a website. Maintenance is necessary for more than just search engine optimisation. It is also required for running a smooth and operative website.

3. People will stumble across my site

The reason why people will not stumble upon your site if you make use of an online website builder is because of something called Flash. Most online website builders are created on this platform and it is not search engine friendly. Online website builders like WIX, for instance, limit you to just one page per website. Flash is what causes the illusion of multiple pages even though there is only a singular. One page, means that there is a decrease in content and a decrease in content results in having fewer keywords. Less keywords means that your website has less of a chance of popping up in search results (which is essentially what generates traffic for your website).

Online website builders produce basic sites that are more suitable for personal use rather than business. This is especially true if you plan on selling products online. You may be able to produce an attractive, functional site with some of the tools at hand, but you have to have at least some experience in coding and programming to add advanced features such as customer management solutions, a shopping cart application or membership management.

4. My site is original

Unfortunately it is nearly impossible to have an original website if you use an online website builder as a platform. The supply does not meet the demand in terms of templates versus active sites. Take WIX for example, they have 351 different templates listed and 14,184,264 websites up and running. It thus, goes without saying that your website will have thousands of competitors with the same design.

5. Web designers overcharge

This is one of the most common misconceptions regarding web development and design. People have the tendency to look no further once they have spotted the letters ‘F-R-E-E’. Thus, the comparison between standard web designing fees to ‘the lack of cost’ with WIX gives birth to the concept that web designers overcharge. The previous four points speak for themselves. In short, creating and maintaining a properly functioning site, is not as easy as it may seem. It has many different layers that need to be attended to in order to generate and continue generating traffic. Online website builders lack severely in these departments and thus, although advertised as free, they end up costing you more than what any decent web designer would charge you. As much as we love DIY, some things should just be left to the professionals. In this case, don’t do it yourself.

If you are looking for a professional website to present your business, feel free to check our website design portfolio and get in touch.

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Six reasons why your website needs maintenance

Good on you for having a website. Like this search engine robots and humans have a better chance of finding you. If you run a small business your webmaster or the marketing agency you used for your website development, has probably passed on some login details encouraging you to make changes to your website on a DIY basis. However, you might have a business to run and a family to entertain and the admin backend of your website looks suddenly much more complicated than during the website crash course.

Updating your website is the last thing on your mind. You might feel website maintenance is perhaps not that important, as long as you have a website. Think again.

1. Your website visitors are not coming back

If your website never features any new products, industry relevant articles or updates, visitors won’t come back. Your website has lost its appeal as a source of current information.

Return traffic, as Google calls it, is a major indicator for the quality of your website, and hence for your google listing.

2. You miss out on sales

If you don’t feature latest products on your website, you don’t only miss out on sales but visitors will also get frustrated not finding what they are looking for.

3. Your website visitors loose trust

Even if you generate most of your sales through word of mouth, people will check your website, even just to find your contact details. First impressions count. Make sure your website is up-to-date.

“Great thanks for the tip, do they have a website?”

4. Your website is not functioning as it should

Did you know, if you never run any updates on your website you open doors for hackers? Website maintenance ensures that content management software and plugins are updated regularly.
This ensures functionality and security of your website.

5. Your keywords need to be fine-tuned

A good webmaster is in tune with the keyword architecture of your website and where each page of your website features on google. Website maintenance ensures that your google listing improves with time by making small tweaks to the content of each page.

6. You are not keeping up with the latest technology

If your website is older than 5 years, chances are it is outdated and cumbersome to navigate on mobile devices. HTML 5 and responsive design have taken the web development world by storm. Your website is reflecting the success of your business. Website maintenance ensures your website looks professional and up-to-date.

We specialise in website maintenance. Please feel free to contact us for website maintenance and discuss your website maintenance requirements.

Website maintenance

Designing an email signature yourself – jay or nay

There are several important factors that need to be considered when designing an email signature.

If you know HTML and are familiar with inline CSS, by all means, you should design the email signature yourself. Keep in mind, Outlook or Word are not the right programs to create email signatures. Another important point to consider: Email signatures render differently for different email service provider and need to be thoroughly tested before launch.

Inline CSS adds the style information to the specific line of HTML code. The appropriate tool to create email signatures is Dreamweaver which is part of the Adobe Creative Suite. Don’t shorten URLs with TinyURLs or other tools. This often causes emails to end up in spam.

If you design your email signature in HTML make sure you use inline CSS and not some external style sheet. Instead of working with div tags work with transparent table cells. Additional problems with rendering occur if you use bullet points or animations. Having all the information of your email signature nicely tucked into table cells you won’t suddenly see the logo on the very right-hand side of the signature.

The mobile age and the use of smart phones and Ipads dictate the new width of email signatures. Wide email signatures will not render well either in previews. Email signatures should be designed to be not more than 600px to 650px wide.

If you have a choice between png, gif and jpeg use jpeg rather. Make sure to add the “nosend tag” to images to avoid them being sent as attachments. Another helpful piece of advice is to minimise the number of images used. Image dimensions should be set “in line”. Especially Outlook 2007 is known to render images in unpredictable ways. Don’t forget alt tags in your images. If images don’t render for whatever reason your recipients at least know that there should be an image and not a black hole. Alt tags should be calls to action, e.g. Like us on Facebook or follow us on Twitter.

Make sure your email signature looks professional. Use as little text as possible. You don’t want the signature to overpower your email.

Have a look at the legal requirements for your email signature. Look into what laws apply to you and what’s needed to comply with them. If you are a dentist for instance or in the medical field you have to add:

  • Name of profession
  • Registered category
  • Registered qualification
  • Registration number

Make sure you use the same email signature template across the entire company. Employees tend to make up their own email signature templates, thereby using pixelated or awkwardly stretched logos. I have seen cases where sales staff put a picture of themselves into the signature, which shows them rock star style with sun glasses and leather jacket. Make sure every staff members email signature matches a professional, approved format.

A professional email signature is just like your business card or your website a tool to create credibility with your clients and is therefore worth having. Please Contact us for professional email signature design.

Website cost

How much should a website cost? | The right questions to identify a trustworthy web design company in South Africa

As a Cape Town marketing agency for small businesses and start ups, part of me was delighted about the Free State website scandal and the educational media about website development costs that followed it. The same day I received phone call after phone call from eager new clients for urgent website designs.

The question many business owners ask themselves is how much should a professional website development project cost and what does one get for the price.

Let’s have a look at the cost associated with professional website design. First of all, let’s define what I mean with professional websites. Of course, a simple front page and a contact page can be done in a day, using a user-friendly content management system like WordPress.

A word of warning: Cruising around sea side villages and looking at other people’s holiday houses is part of the fun of a long weekend away. Despite the fact that most holiday houses have great charm and often creative colour schemes, you can easily see which houses were designed by a professional architect and which ones by Uncle Korbus. The same applies to websites.

So the first question we should ask ourselves should be: What makes a website professional?

Website functionality

Different industries have different requirements. A website for a dental practice, for instance, has different requirements to that of an online retail store. Designing websites for dentists, a web designer would make sure, the contact details are in the header section and easily accessible. The contact page should feature a Google map. An easy and user-friendly appointment booking form should feature on the front page and encourage people to book an appointment without having to phone the dentist’s reception. Being in the medical field, legal requirements play a big role too. Dentists, for instance, are obliged to display their profession, qualification and registration number on their website.

A qualified web designer wraps his mind around features that are important in your specific industry, discuss them with you and implement them on your website. A web designer should ideally be a big-picture thinker and keep your business objectives in mind during the entire web design process.

Industry standard

Being a marketing consultant and web designer myself, I have seen quite a few web designs gone wrong. Often websites are designed in obsolete or custom made content management systems. Changes are difficult to implement and new functionalities can only be added at great cost, contracting the web design company, which designed the website in the first place.

I recommend the use of common content management systems like WordPress or Joomla. WordPress especially has been around for ages and has at this stage over 62 million users worldwide. Consequently, there are a great variety of plugins available offering different functionalities (like newsletter subscription forms, social widgets, payment facilities, multilingual functionalities etc.)

Website maintenance

Websites done in HTML or customised content management systems are often difficult to maintain. Let’s say you have just discovered the benefits of social media and need to add some functionality like a social media widget, displaying latest tweets and a Twitter icon somewhere on top of your website. Though, you will have to contact your web developer each and every time, paying an hourly rate.

Let’s say you need to communicate information to your clients on a monthly basis, or you would like to send out special offers via email, you will need to contact your web developer again to integrate a subscription form on your website. Mental note: HTML websites or customised content management websites often imply that you have to work with the same web designer who designed your website. If you weren’t too happy with his job in the first place, the idea of contacting him again and throwing more money at him might not give you goose bumps. A website is always work in progress. So I recommend making sure he is building a platform that can be easily maintained.

Mobile-friendly websites

If you hear someone talking about responsive websites, they are talking industry jargon and mean mobile friendly. In the mobile era accessibility of information has become even more important, seeing that mobile users are searching to find information quickly and without the hassle of too much clicking around. According to the Google mobile ads blog, more than 1 Billion people worldwide have used mobile devices as their primary Internet access point in 2012.

SEO

SEO stands for search engine optimisation and covers everything that needs to be done to have your website show up next to your competitor’s websites on Google search results for your most relevant keywords. Having a website domain on your business cards and letterheads is nice and looks professional, generating new business from outside town is even better.

Having a website designed, you want to give it the best possible chance to get a spot in the top two pages of Google search. It is therefore important that your web designer has a background in search engine optimisation and does a full keyword analysis before starting with the web design. Optimising each and every page on your website based on a thorough keyword analysis will set you up for success.

Offering marketing support for small and medium sized companies, One Click Media offers a small website (less than 5 pages) for 5000 Rand. A medium sized website development will set you back between 10 000 and 15 000 Rand and large website with complex functionalities can be anything from 25 000 upwards.
Please use our convenient WordPress website calculator to get an estimate or contact us should you have any questions.