Online merchants in South Africa frequently underestimate the importance of online product reviews for eCommerce stores. There is a strong relationship between reviews and conversions.
One Click Media offers a unique product test and online review service for South African eCommerce companies. As an innovative marketing agency on the forefront of latest digital marketing techniques, we have grown a large database of industry savvy South African product testers, influencers and bloggers.
Our team professionally reviews your products and services and fills the online review sections of your product listings and social media accounts with well-informed, well-intentioned and authentic review content. We also have long standing relationships with South Africa’s most influential bloggers. Word of mouth marketing and online reviews have become the most influential marketing techniques in the recent decade. In fact, influencer marketing is rated as the fastest-growing online customer acquisition channel beating organic search, paid search and email marketing. While influencer and word of mouth marketing are firmly established in Europe and the United States, eCommerce companies in South Africa are slow to implement this lucrative knowledge.
Besides the positive influence of online word of mouth for your brand’s credibility, online reviews also enable your clients to assist you with your Search Engine Optimisation. Reviews are fresh content full of long tail keywords, which can be indexed and consequently used for search results.
Did you know:
- 77% of consumers are more likely to buy a new product when learning about it from friends and family (Nielsen).
- 90% of consumers search for reviews before purchasing a product (Modern Comment)
- Customers acquired through word of mouth spend 200% more than the average customer and make 2x as many referrals themselves (Referral Candy)
What we offer:
- Product Reviews
Customer reviews have a very strong influence on customer purchase decisions. When customer reviews have been included, 42% of site administrators have reported increases in average order value, versus only 6% that report a decrease with the inclusion of reviews.About 40% of customers even say they wouldn’t buy electronics without reading online reviews. Reviews become even more important in the absence of the ability to ‘test’ products prior to purchasing online, which is not a concern in brick-and-mortar stores. (SellWithWP)
- Google Plus Local Reviews
Having positive reviews on Google plus local sets you up for successful local SEO. In fact, its the single most important ranking factor for your business in google maps when you search with local intent.
- Facebook Reviews
Facebook’s star rating is a big factor in the Facebook algorithm. Posts by Facebook pages with higher star ratings appear more frequently in your followers timeline. Simply put, more reviews and higher star ratings, equals more viewers. Star rating also determines whether or not potential new clients will choose to like your page or listen to you.
- Trip Advisor Reviews
Many hospitality businesses in South Africa make the mistake of not actively collecting guest reviews on sites like TripAdvisor. Reviews can impact sales for all hospitality businesses. 80% of surveyed travellers said they focus on the latest reviews.(TripAdvisor)
- Blogger and Influencer Reviews
Influencer marketing brings targeted exposure to the right kind of consumer. Usually, one who is already interested and will likely pay attention. 81% of consumers trust information from blogs. Did you know 62% of 18 to 24-year-olds would buy a YouTuber endorsed product?
Trusted by 86% of consumers word of mouth is the most credible form of marketing. Tap into our database of South African online reviewers. Let us assist you in heading up your credibility. Get social proof and ultimately increase your website conversions. Contact us today.