Incompass | Guest House Insurance Firm

Marketing Mailers

Brief: Design email marketing template and campaign for a big insurance company in Cape Town.

The client was looking for ways to stay in touch with their huge client data base and to inform about insurance risks. Newsletter campaigns were send out every second month and achieved an opening rate of 25%.

Newsletter campaigns are coded in HTML using in-line CSS styling. Since all email clients render HTML emails differently they should be thoroughly tested for all email clients using a test application like Litmus, like different versions of Outlook, gmail, Apple mail etc.

The Newsletter was send out every second month using hosted marketing software AWeber, a hosted solution with feedback loop, social share and statistics functionality. It consistently achieved an opening rate of 25%.

Newsletters are a great way to stay top of mind, cross-sell and distribute important information to people who are not active on social media platforms.