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Six reasons why your website needs maintenance

Good on you for having a website. Like this search engine robots and humans have a better chance of finding you. If you run a small business your webmaster or the marketing agency you used for your website development, has probably passed on some login details encouraging you to make changes to your website on a DIY basis. However, you might have a business to run and a family to entertain and the admin backend of your website looks suddenly much more complicated than during the website crash course.

Updating your website is the last thing on your mind. You might feel website maintenance is perhaps not that important, as long as you have a website. Think again.

1. Your website visitors are not coming back

If your website never features any new products, industry relevant articles or updates, visitors won’t come back. Your website has lost its appeal as a source of current information.

Return traffic, as Google calls it, is a major indicator for the quality of your website, and hence for your google listing.

2. You miss out on sales

If you don’t feature latest products on your website, you don’t only miss out on sales but visitors will also get frustrated not finding what they are looking for.

3. Your website visitors loose trust

Even if you generate most of your sales through word of mouth, people will check your website, even just to find your contact details. First impressions count. Make sure your website is up-to-date.

“Great thanks for the tip, do they have a website?”

4. Your website is not functioning as it should

Did you know, if you never run any updates on your website you open doors for hackers? Website maintenance ensures that content management software and plugins are updated regularly.
This ensures functionality and security of your website.

5. Your keywords need to be fine-tuned

A good webmaster is in tune with the keyword architecture of your website and where each page of your website features on google. Website maintenance ensures that your google listing improves with time by making small tweaks to the content of each page.

6. You are not keeping up with the latest technology

If your website is older than 5 years, chances are it is outdated and cumbersome to navigate on mobile devices. HTML 5 and responsive design have taken the web development world by storm. Your website is reflecting the success of your business. Website maintenance ensures your website looks professional and up-to-date.

We specialise in website maintenance. Please feel free to contact us for website maintenance and discuss your website maintenance requirements.

Marketing Outsoucing South Africa – 7 Reasons Why You Should Outsource

Marketing Outsourcing saves money and grants you access to an experienced talent pool. If you are not currently employing an in-house marketing team, finding the time to do everything you should be doing to market your brand can be challenging and too often marketing functions become your responsibility. You find yourself maintaining Social Media profiles during the day and Websites during the evening. More often than not you don’t find the time to craft and send out a newsletter campaign or work on your SEO.

Outsourcing your marketing to a freelancer is low risk (you could test abilities on small projects first), it gives you heaps of flexibility (hire only when you need marketing support) and it is cost effective (marketing staff is not on your payroll).

While it is fair to say that every small and medium sized business understands the importance of marketing they also agree to find professional industry specific marketing solutions is a lot of work.

Your company would benefit from marketing outsourcing, if :

  • You are time constraint and your marketing suffers as a result of it
  • You know you need marketing support but you are not sure you should employ someone full-time.
  • Your staff, budgets and spending have been scaled back but you need help to continue your marketing activity.
  • You have tried some marketing initiatives yourself, but your background is not marketing so it’s not really showing any results.
  • You find that competitors are doing better than you, are more visible and their marketing material looks more professional.
  • You need someone to manage a particular project such as getting started with social media, a website development or redesign, an email signature or a newsletter campaign.

Why outsource your marketing?

  • Cost Savings – hiring a full-time marketing department is costly. Marketing Outsourcing is cheaper.
  • Flexibility – You can hire and fire your “external” marketing department as you please.
  • Knowledge & Expertise – You can tap into the knowledge of a marketing support expert and maybe even learn one or two things about marketing, e.g. how to rank a website.
  • Set of fresh eyes – A marketing team not familiar with your business is able to see things objectively and with a new set of eyes.
  • No attitudeOutsourcing your marketing efforts, you don’t have to deal with bad work attitude, back chatting or slow progress.
  • Good turnaround timeOutsourcing your marketing you will get a quote containing a time estimate. This is followed by regular updates throughout the project.
  • Fill a Skills Gap – how we reach customers has become more complex especially with the emergence of new media and social media marketing. Outsourcing marketing solutions will help you get the necessary skills on board to kick start a marketing project.

If you see the advantages of marketing outsourcing, please get in touch. We are an experienced, multilingual team of marketing experts based in South Africa.