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Six reasons why your website needs maintenance

Good on you for having a website. Like this robots (search engine robots that is) and humans have a better chance of finding you. If you run a small business your webmaster or the marketing agency you used for your website development, has probably passed on some login details encouraging you to make changes to your website on a DIY basis. However you might have a business to run and a family to entertain and the admin backend of your website looks suddenly much more complicated than during the website crash course.

Updating your website being the last thing on your mind, you might feel website maintenance is perhaps not that important as long as you have a website. Think again.

1. Your website visitors are not coming back

If your website never features any new products, industry relevant articles or updates, visitors won’t come back. Your website has lost its appeal as a source of current information.

Return traffic, as google calls it, is a major indicator for the quality of your website, and hence for your google listing.

2. You miss out on sales

If you don’t feature latest products on your website, you don’t only miss out on sales but visitors will also get frustrated not finding what they are looking for.

3. Your website visitors loose trust

Even if you generate most of your sales through word of mouth, people will check your website, even just to find your contact details. First impressions count. Make sure your website is up-to-date.

[quote style=”1″]”Great thanks for the tip, do they have a website?” [/quote]

4. Your website is not functioning as it should

Did you know, if you never run any updates on your website you open doors for hackers? Website maintenance ensures that content management software and plugins are updated regularly.
This ensures functionality and security of your website.

5. Your keywords need to be fine-tuned

A good webmaster is in tune with the keyword architecture of your website and where each page of your website features on google. Website maintenance ensures that your google listing improves with time by making small tweaks to the content of each page.

6. You are not keeping up with the latest technology

If your website is older than 5 years, chances are its outdated and cumbersome to navigate on mobile devises. HTML 5 and responsive design have taken the web development world by storm. Your website is reflecting the success of your business. Website maintenance ensures your website looks professional and up-to-date.

We specialise in website maintenance. Please feel free to contact us for website maintenance and discuss your website maintenance requirements.

Marketing support – 7 reasons why you should outsource

If you are not employing a marketing team, finding the time to do everything you should be doing to market your brand can be challenging and too often marketing becomes your responsibility. You find yourself maintaining Social Media profiles and Websites during the evening. More often than not you don’t find the time to craft and send out a newsletter campaign.

Outsourcing your marketing to a freelancer is low risk (you could test my abilities on a small project first), it gives you heaps of flexibility (hire me when you need me) and it is cost effective (marketing staff is not on your payroll).

While it is fair to say that every small and medium sized business understands the importance of marketing they also agree finding marketing solutions it is a lot of work.

Your company would benefit from outsourcing its marketing projects, if :

 

  • If you are time constraint and your marketing suffers
  • You know you need marketing support but you are not sure you should employ someone fulltime.
  • Your staff, budgets and spending has been scaled back but you need help to continue your marketing activity.
  • You have tried some marketing yourself, but your background is not marketing so its not really sowing any results.
  • You find that competitors are doing better than you, are more visible and their marketing material looks more professional.
  • You need someone to manage a particular project such as getting started with social media, a website redesign, an email signature or a newsletter campaign.

 

Why outsource your marketing?

 

  • Cost Savings – hiring a full-time marketing department is costly.
  • Flexibility – You can hire and fire your “external” marketing department as you please.
  • Knowledge & Expertise – You can tap into the knowledge of a marketing support expert and maybe even learn one or two things about marketing, e.g. how to rank a website.
  • Set of fresh eyes – A marketing team not familiar with your business is able to see things objectively and with a new set of eyes.
  • No attitude – Outsourcing your marketing efforts, you don’t have to deal with bad work attitude, back chatting or slow progress.
  • Good turnaround time – Outsourcing your marketing you will get a quote containing a time estimate. This is followed by regular updates throughout the project.
  • Fill a Skills Gap – how we reach customers has become more complex especially with the emergence of new media and social media marketing. Outsourcing marketing solutions will help you get the necessary skills on board to kick start a marketing project.

 

One Click Media located at 105 Winton Crescent, Woodbridge Island , Cape Town, . Reviewed by 49 customers rated: 10 / 10