website design for production company

Why you need to add VIDEO to your digital new year’s resolutions

What do you enjoy more: Reading information or watching it? Are online videos more important than websites? Do you need both or is one of them enough? Should you be blogging or vlogging?

The Internet has created a lazy monster and the monster wants bite-sized, easy to digest, entertaining content that can be gobbled up quickly and on the go. Digital marketing experts know people’s eyes read in z-shapes and hate website navigation choices. Further, more and more website visitors refuse to fill in forms and even leave your website if there isn’t a video on the home page that explains the service offering.

 

To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products. – Brian Halligan – Hubspot

Fast Internet make it possible for viewers to get their online video entertainment fix more easily and on more devices than ever.

So why should you be one of those inspired entrepreneurs that adds a video to their website?

  • 1 in 4 consumers loose interest in a company if it doesn’t have a video

Do you feel overwhelmed by looking at pages and pages of text? One in four people are – in fact they are so overwhelmed they leave (source: Animoto).

Marketers haven’t been slow to pick up on this trend. By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Nielsen confirms 64% of marketers expect video to dominate their strategies in the near future.

  • Online videos generate more leads to your website

Let’s say you offer a landscaping service. You could post an explainer video about “how to build your own garden path with railway sleepers”. People searching YouTube for landscaping inspiration might come across your useful bite-sized information and eventually decide they are just too lazy to build it themselves. Guess who they are going to phone for a quote?

Videos hosted on YouTube and Vimeo and shared across social media, channel visitors to your website. Much like a shop with doors facing different lanes of a shopping centre. Makes sense?

  • Search engines looooo-ve online video

When Google bought YouTube in 2006, they immediately included video into their ranking algorithm – first as views and since 2012 as watch time. It comes as no surprise that the chances of getting a page one listing on Google increase 53 times with video (source: Forrester).

People search for explainer videos rather than blog posts. After all, videos dominate universal search results 65% of the time (source: Reelseo). And the best news: Videos can be optimised for search engines just like blog posts to rank on top of search results.

  • Marketing videos bring the message across

Video is not only more fun to watch it, also brings the message across a lot better.

Diode Digital found that video promotion is 600% more effective than print and direct mail combined. They also found that, before reading any text, 60% of site visitors will watch a video if available.

  • Marketing videos make your message stick

….and viewers remember marketing videos better, too. Online Publishers Association observed way back in 2007 that 80% of viewers recall a video ad they have seen in the past 30 days. 26% of viewers then look for more info about the product, 22% visit the product site, 15% visit the brand site, and 12% make the purchase.

  • Marketing videos are cheap to produce

Video production costs have fallen significantly in recent years and you no longer need to be a technical whiz to work out how to use it. In fact I have come across clients, who take video on IPhone or camcorder and then edit straight in YouTube – with good results.

If you want a more professional production you can contact marketing agencies like ourselves, most of us have partnered with small production companies.

  • Online videos minimise load time

Lots of text and tons of image material slow down the load time of your website. Slow load time irritate website visitors. Embedding explainer videos on your website and linking to YouTube and Vimeo instead decreases your load time. Video is exponentially more powerful than the written word. According to Forrester Research’s “a minute of video is worth 1.8 million words.”

  • Online videos are easy to share

Online video links are very sharable on social media and people are tempted to watch. Take Facebook’s new autoplay function for instance – even those who were just quickly checking their timeline are now watching minute long videos.

1 in 5 Twitter users discover videos each day from tweeted links. What’s more, two-thirds of Twitter users feel it’s worth watching videos tweeted by brands. (source: Hubspot)

Marketing videos can be shared at a click of a button and if they are upbeat, inspiring and informative enough often go viral.

  • Online videos are good for Branding

Videos appeal to peoples souls. Axonn Research found, seven in 10 people view brands in a more positive light after watching interesting marketing video content from them.

A professionally produced marketing video gives you endless opportunities to display company and service culture. We all know beautiful footage is more convincing than pages of text. Admittedly marketing video content is more important in some industries than in others: Imagine planning a holiday and shortlisting game lodges. Would you appreciate a video of the lodge, its facilities and staff?

With online video quickly becoming a key tool for people to satisfy their information and entertainment needs, companies that fail to include it in their digital marketing strategy will do so at their expense.

YouTube videos are a powerful way to add value, establish yourself as an industry expert and make your business known.

OneClick Media assists companies to realise their digital potential. As part of our 360 degree approach to marketing, we are able to assist you with beautiful, professional marketing videos.Please contact us for a quote.

Got a website? What now.

According to Inc. more than half of small businesses don’t have websites.

“It’s just ridiculous,” says Jim Blasingame, small business author and radio show host. “Every small business needs a website. Period. Nonnegotiable.”

Let’s say you belong to the visionaries, Jim would be proud of, what should be your next steps to feature in the digital landscape and generate leads? Because this is what we all ultimately want, right?

1. Google search results

The first question you should ask yourself is: Does my website feature on Google’s hot pages? Where is my website when typing in relevant keywords (remember hardly anybody is typing your business name into Google)?

If you’re looking to boost your website’s Google listing, you’ll want to do some keyword research first. Keyword research helps you to find out which keywords most of your potential customers are typing into Google. The Google Adwords tool suggests keywords for your industry and search volume for that keyword. It will also tell you how many competitors compete for the same keyword. Knowing this you can adjust the content and meta data of each and every page on your website.

2.Blog

Every small business needs a blog. Besides providing a way to engage with potential clients, it also brings more search traffic to your website.

There are tons of websites that remain unchanged each day. But, as a quality search engine, Google likes to feature content which is updated frequently. Google recognises websites with fresh new information by giving that content higher
placement when users search for related topics.

While the pages on your website feature in search results for certain keywords, blog posts give you the opportunity to be Google listed for completely different keywords. Let me give you an example. We offer online marketing support for small businesses – so we craft helpful blog posts about “10 things to consider when getting a website”, “best seo tricks for small businesses” and “best social media platforms to promote your guest house” and so on.

Guess what is likely to happen when someone searches for “things to consider when getting a website”? You guessed it—if you’re blogging on a regular basis, let’s say every 1-2 weeks there’s a good chance that Google features your posts and consequently your website in search results.

3. Google maps and local search

For local businesses, a strong online marketing effort requires an investment in local directories and maps.

This basically means, at the very least you want to have a marker on Google maps, featuring a correct address. Like this Google Maps allows your company to pop up when people search for a service in their neighbourhood or places they’re planning to visit.

4. YouTube

For those of you who didn’t know, Google owns Youtube. This alone should get you going to create a company video or basic helpful how to videos.

According to Animoto, 1 in 4 customers loose interest in a company if it doesn’t have a video on the website.

YouTube is free and there is affordable video animation software to get you started, Powtoon, Goanimate, Animoto to name a few.

5. Social Media

Now why should small businesses have social media marketing in the mix? Its time consuming and you never got a single customer through your Facebook profile? Because of the way content spreads virally, even to people who are not directly following you. Its important for lead generation, to get your brand name out there and for credibility.

Research shows, when customers discover a business that they know very little about they often check recent updates on social media.

In fact 63% of consumers who search for local businesses online are more likely to use businesses with a social media presence (Ballihoo).

In deciding, which social media networks will bring you clients, depends entirely on your industry. For some small businesses visuals are more important than for others. Small businesses in the tourism and interior design industry want to post anything from guests watching sunsets on the wooden deck of your guest house, to stylish loft living rooms, using the right hashtags of course. For those kind of businesses we are having very good results with Instagram and Pinterest.

Of course the objective of social media marketing is to make money. Let’s say you are a local restaurant running a mother’s day special. With Facebook you can get the message out there, by targeting speciffic groups, such as daughters in your area between the ages of 25 and 40.

After all, people spend more than 30% of their time on social channels where content can be shared, accoring to a study by AOL and Nielsen.

6. Reviews

During our first meeting usually right at the start (we haven’t even swapped names yet) small business owners tell us that they don’t need a website because they get all their business through word of mouth.

We fully agree word of mouth is important. So important in fact that

88% of customers have read reviews to determine the quality of a local business. 39% read reviews on a regular basis and only 12% do not read reviews (Search Engine Land). Everything has gone online these days, word of mouth is no exception. We hope you feel inspired to dive deeper into the possibilities of online marketing. If you need help with any of the above, please contact us. We specialise in online marketing for small businesses.

Web Design: Don’t Do It Yourself

We are part of the DIY generation. If we can google it, we can do it, so why spend money on ‘unnecessary’ services when we have a vast abyss of knowledge right at our feet? However, even though this may be true in some cases, when it comes to building a fruitful and effective website, it needs to be left up to the professionals. The following five points are going to dispel some myths that are often associated with web design and online website builders.

1. It says it is free, so it is free

Unfortunately nothing in this world is free. Except for hugs, hugs are free. The reason that most people go with a do it yourself website builder is because they are under the impression that generating it is free of charge. Although the cost might not surface in terms of an online fee (at least not straight away), it does surface in the form of time and bad quality.

Everyone likes freebies, but when we receive things for free, we do not necessarily want the world to know that they were free. Hence why it is rather difficult to ignore the big banner that is spread across the bottom of your website advertising the company you used. Free online website builders make money through advertising, therefore when you create a website with them, they use your site as a platform to advertise not only themselves, but the rest of the commercial world as well. This is where quality control comes into play. If your customers somehow manage to identify your product after playing a game of Where’s Wally on your website, they will not just brush over the large banner that reads: ‘CREATE YOUR OWN WEBSITE FOR FREE!’ at the bottom of your page. First impressions are vital and if your customers feel that you have not invested money, effort or time into your website, why should they?

Speaking of time, before you undertake the task of setting up a website yourself you should determine the cost of your time. If the time you will be spending on your website could be spent managing and growing your business instead, DIY will cost your company. If you, for example, sell products online or implement a customer management system, designing and maintaining a website will be time-consuming. For online products, you need to ensure that each product has an original title and description. This means that you will have to create a new page entry for each individual product. Furthermore, if you want to optimise your website for search engines (which is pivotal in attracting customers), you will need a constant influx of fresh content. In other words, creating a website is not a once off thing. Websites need updates and maintenance, which take time.

2. It is low maintenance

As mentioned before, once your website is live, it will require continuous maintenance and updating to ensure that potential customers keep coming back. Although it is relatively easy to create a website with an online website builder, it is not very useful if your site does not feature on Google’s hot pages or if it starts giving problems. These are all things to consider when designing a website. Maintenance is necessary for more than just search engine optimisation. It is also required for running a smooth and operative website.

3. People will stumble across my site

The reason why people will not stumble upon your site if you make use of an online website builder is because of something called Flash. Most online website builders are created on this platform and it is not search engine friendly. Online website builders like WIX, for instance, limit you to just one page per website. Flash is what causes the illusion of multiple pages even though there is only a singular. One page, means that there is a decrease in content and a decrease in content results in having fewer keywords. Less keywords means that your website has less of a chance of popping up in search results (which is essentially what generates traffic for your website).

Online website builders produce basic sites that are more suitable for personal use rather than business. This is especially true if you plan on selling products online. You may be able to produce an attractive, functional site with some of the tools at hand, but you have to have at least some experience in coding and programming to add advanced features such as customer management solutions, a shopping cart application or membership management.

4. My site is original

Unfortunately it is nearly impossible to have an original website if you use an online website builder as a platform. The supply does not meet the demand in terms of templates versus active sites. Take WIX for example, they have 351 different templates listed and 14,184,264 websites up and running. It thus, goes without saying that your website will have thousands of competitors with the same design.

5. Web designers overcharge

This is one of the most common misconceptions regarding web development and design. People have the tendency to look no further once they have spotted the letters ‘F-R-E-E’. Thus, the comparison between standard web designing fees to ‘the lack of cost’ with WIX gives birth to the concept that web designers overcharge. The previous four points speak for themselves. In short, creating and maintaining a properly functioning site, is not as easy as it may seem. It has many different layers that need to be attended to in order to generate and continue generating traffic. Online website builders lack severely in these departments and thus, although advertised as free, they end up costing you more than what any decent web designer would charge you. As much as we love DIY, some things should just be left to the professionals. In this case, don’t do it yourself.

If you are looking for a professional website to present your business, feel free to check our website design portfolio and get in touch.

One Click Media located at 105 Winton Crescent, Woodbridge Island , Cape Town, . Reviewed by 49 customers rated: 10 / 10